We began our journey in 1988 as a new kind of clothing company — offering personality through special fabrics; distinguishing details; and easy, wearable designs.
Unlike many catalog companies that buy their items from common suppliers, we design and develop our clothing ourselves, as well as many of our accessory and gift items, to offer a collection of merchandise that can’t be found anywhere else.
We show our clothing without models so as not to impose a specific look or personality on the items, and we photograph much of it outdoors on scenic location.
Each season, we journey to a different wild and rugged locale suitably themed for the spirit of the clothing.
